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Start With the Future and Work Back: A Heritage Management Manifesto
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Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.
At its heart, the book is a 21st century survey of innovative b...
At its heart, the book is a 21st century survey of innovative b...