Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a wealth of in-depth experience, education, and mature judgment that younger people can't match; they also care more about creating financial security and doing what they want. Business consultant and serial entrepreneur Robert Bly teaches how to find the right home business opportunity; determine the target market for that business; sell the right product to the market at a profit; manage the business without wasting time; effectively market the business; comply with all laws, regulations, and taxes for the business; and generate enough income for retirement. Covering every aspect of building a successful business, not just the broad outlines, this book also provides senior-oriented information on computer equipment, the internet, and social media marketing.
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About the Author
Robert W. Bly is the author of more than 70 books, including "The Complete Idiot's Guide to Direct Marketing," "The Copywriter's Handbook," and "How to Write & Sell Simple Information for Fun and Profit." His articles have appeared in numerous publications, including "Amtrak Express," "Cosmopolitan," "Bits & Pieces for Salespeople," "DM News," ""and "Writer's Digest." He lives in Dumont, New Jersey.
Table of Contents
Chapter 1 The Over-50 Entrepreneur 1
Chapter 2 Home-Based Business Opportunity #1: Freelancing 13
Chapter 3 Home-Based Business Opportunity #2: Consulting 21
Chapter 4 Home-Based Business Opportunity #3: Coaching 37
Chapter 5 Home-Based Business Opportunity #4: eBay 47
Chapter 6 Home-Based Business Opportunity #5: Internet Marketing 59
Chapter 7 Home-Based Business Opportunity #6: Close-Outs 69
Chapter 8 Home-Based Business Opportunity #7: Import/Export 79
Chapter 9 Home-Based Business Opportunity #8: Real Estate 95
Chapter 10 Launching Your New Business 109
Chapter 11 Setting Up Your Home Office 121
Chapter 12 Marketing and Promoting Your New Business 135
Chapter 13 Becoming a Thought Leader in Your Niche 157
Chapter 14 Operating as a Virtual Company 171
What People are Saying About This
If it's time to take your post-50 career into your own hands, "Start Your Own Home Business After 50" is an essential. It will give you realistic options for supporting yourself into retirement. Ilise Benun, founder of Marketing-Mentor.com, co-producer of the Creative Freelancer Conference, and author of "The Creative Professional's Guide to Money"
Encourages readers to realize their own entrepreneurial goals and dreams and dreams and bringing it all together for business success ... "Start Your Own Home Business After 50" is a must for business and inspirational collections, not to be missed. Midwest Book Review