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Startup Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys
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Learn the hard-won business wisdom by award-winning entrepreneur and business coach Brad Pedersen, discovering how he built, crashed, and then rebuilt a thriving toy empire before launching environmental enterprises committed to a triple bottom line.
Startup Santa takes you on a captivating adventure through Brad Pedersen's extraordinary life, offering a one-of-a-kind "how-to" guide to entrepreneurship. Unlike any other business book, this narrative explores ten essential lessons derived fro...
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