The questions every investor should ask before parting withtheir hard-earned cash
This book serves as an advocate of the consumer and brings tolight what insiders know about the side of the sales pitches thatconsumers don't, but need to hear. Stop the InvestingRip-Off reveals the questions every investor should ask duringa financial sales pitch before they pull the trigger and buy thenext mutual fund, stock, advisory service, or other investmentproduct.
Based on David Loeper's nearly twenty-five years of experienceof seeing the inner workings of the industry, this updated editionof his classic book offers new strategies based on the performanceof the stock market over the past two years.
- Sheds light on the oft unseen deceit of the financial servicesindustry
- An updated and revised edition of the bestselling Stop theInvesting Rip-Off
- Written by David Loeper who is regularly quoted inKiplinger's Money and Investment News and regularitycontributes to Forbes Intelligent Investing
Stop the Investing Rip-Off, Revised and Updated is filledwith advice for investors who want to avoid becoming victims ofsmooth talking salespeople and the effective advertising andmarketing campaigns designed to evade reality and prey on youremotional desires.
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About the Author
David B. Loeper is the CEO of Financeware, Inc. Prior to founding Financeware in 1999, Loeper was Managing Director of Strategic Planning for the retail brokerage division of Wheat First Union and served on the Investment Advisory Committee of the almost $30 billion Virginia Retirement System. Loeper has been active in several industry associations, including the IMCA (Investment Management Consultants Association). He has also been a featured speaker at numerous industry events and often contributes to industry publications, as well as appearing on CNBC, Bloomberg TV, Fox Business, CNN, and Yahoo! FinanceVision.
Table of Contents
Chapter 1 Major Brokerage Firms 1
Chapter 2 Investment Advisers 19
Chapter 3 Hybrids—Advisory Services Provided throughBrokerages 27
Chapter 4 Discount Brokers 33
Chapter 5 Financial Planners and Wealth Managers 43
Chapter 6 The Financial Press 49
Chapter 7 The Broadcast Media 55
Chapter 8 Authors, Self-Help Books, and Financial Celebrities61
Chapter 9 Mutual Funds and ETFs 73
Chapter 10 Insurance Agents (and Insurance Companies)87
Chapter 11 Your Company-Endorsed Retirement Plan Adviser119
Chapter 12 Banks and Trust Companies 123
Chapter 13 Software, Web Sites, and Financial Educators127
Chapter 14 Pitches They All Use to Sacrifice Your Life139
Chapter 15 Resources to Protect Yourself 161
Appendix A The Other Millionaire You Make with 2.5 PercentExcess Fees 181
Appendix B The Other Millionaire You Make with 1.5 PercentExcess Fees 185
About the Author 189
Most Helpful Customer Reviews
I found this book to be a quick read, and very informative. For those not in the "business" this book does alot of explaining about the industry and its practices.