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Stories That F*cking Matter: Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business
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A well-crafted story has the power to literally mold reality, win over hearts and change minds!
But what makes up a great, expertly constructed story? What's the difference between a good story and really f*cking great story?
In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media.
This book reveals proven and effective PR & Media strategies, insider t...
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