Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall


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A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Product Details

ISBN-13: 9781400211937
Publisher: HarperCollins Leadership
Publication date: 09/24/2019
Pages: 240
Sales rank: 51,947
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

About the Author

Kindra Hall is a Wall Street Journal bestselling author and international keynote speaker. She speaks for and teaches leaders, executives, and entrepreneurs across countless industries to harness and leverage the power of their stories. She is Chief Storytelling Officer of SUCCESS Magazine, where she interviews icons like Deepak Chopra, Jen Sincero of the You Are a Badass series, Daymond John, and others in an effort to hear and share their stories of success. She is based in New York City with her husband and two children.

Table of Contents

Introduction: Slovenia, JFK, and the Story That Kidnapped My Husband xi

Part 1 The Irresistible Power of Storytelling

1 The Gaps in Business and the Bridges That Close (and Don't Close) Them 3

2 Once Upon a Brain 19

3 What Makes a Story Great 29

Part 2 The Four Essential Stories-The Tales Every Business Needs to Tell

4 The Value Story 53

5 The Founder Story 79

6 The Purpose Story 109

7 The Customer Story 133

Part 3 Create Your Story-Finding, Crafting, and Telling Your Story

8 Finding Your Story 153

9 Crafting Your Story 171

10 Telling Your Story 189

Conclusion: Happily Ever After Is Just the Beginning 201

Appendix: The Four-Story Cheat Sheet 207

Acknowledgments 209

Notes 213

About the Author 219

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