Story Design: The Creative Way to Innovate

Today's leaders are under pressure to innovate-or else. Trouble is, they never learned how. Story Design fixes that.

It's the only book that shows you how to design for the future using expertise you already have-narrative intelligence.

"Fusing expertise from documentary storytelling and design science, Story Design is a valuable resource for innovation practitioners, corporate strategists, change agents and any organization or group struggling to change trajectory in a dynamic and uncertain...