Storymaking and Organizational Transformation: How the Co-creation of Narratives Engages People for Innovation and Transformation
Paperback
$31.99
By Tommaso Buganza, Paola Bellis, Silvia Magnanini, Joseph Press, Abraham (Rami) B. Shani, Daniel Trabucchi, Roberto Verganti, Federico Paolo Zasa
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In a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing their organization. This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.
Storymaking and Organizational Transf...






















