Storytelling in Design: Principles and Tools for Defining, Designing, and Selling Multi-Device Design Projects

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well—crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions at the right time and on the right device.

This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling i...