Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, fo...