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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

By Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks
eBook
$24.00
By Kathy Bonk, Emily Tynes, Henry Griggs, Phil Sparks
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic comm...

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BusinessManagement & LeadershipBusiness - General & MiscellaneousMarketing & SalesNonprofit OrganizationsManagement - General & MiscellaneousNonprofit Organizations - General & MiscellaneousPublic Relations