Strategic Creativity: How to Shape the Future to Change the Present

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity

Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions—and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness ...