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Strategic Innovation Management

By Joe Tidd, John R. Bessant
Paperback
$75.75
By Joe Tidd, John R. Bessant
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Innovative organizations grow twice as fast, both in employment and sales, as those that fail to innovate. The social benefits of innovation are even greater.

This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines...

Categories

BusinessManagement & LeadershipBusiness - General & MiscellaneousStrategic ManagementBusiness - General & MiscellaneousStrategic planning