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Strategic Market Management

By David A. Aaker, Christine Moorman
Paperback
$98.75
By David A. Aaker, Christine Moorman
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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop c...

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BusinessManagement & LeadershipMarketing & Sales Management