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Strategic Marketing and Strategic Management

By Rajan Varadarajan, Vibrant Publishers
Hardcover
$110.00
By Rajan Varadarajan, Vibrant Publishers
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Strategic Marketing and Strategic Management by Rajan Vardarajan is an essential resource for understanding the interconnection between strategic marketing and organizational management. The book delves into the critical principles that drive strategic decision-making within dynamic business environments. Through a comprehensive framework, Vardarajan explores how companies can align their marketing strategies with overall business objectives to gain competitive advantage. Combining cutting-...