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Strategic Marketing Management

By Richard M.S. Wilson
Hardcover
$270.00
By Richard M.S. Wilson
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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we ensure arrival? - Strategic implementation and control This new revised and ...

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BusinessManagement & LeadershipMarketing & Sales Management