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Strategic Reputation Management: Towards A Company of Good

By Pekka Aula, Saku Mantere
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$64.99
By Pekka Aula, Saku Mantere
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Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, throu...

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