Strategic Revenue Enablement: The Tactical Execution of Your Go-To-Market Strategy

In folklore, a silver bullet is a legendary solution for defeating powerful foes. In sales, it's often viewed as an elusive fantasy-until now. Strategic Revenue Enablement reveals sharp, practical strategies that treat revenue enablement as a game of wits. From defining salesmanship to ensuring organizational health, this book guides readers through each step of optimizing the sales process.The book demystifies complex concepts like identifying top sales talent, nurturing their abilities, u...