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Strategic Sport Marketing

By Adam Karg, David Shilbury, Hans Westerbeek, Daniel Funk, Michael L. Naraine
Hardcover
$200.00
By Adam Karg, David Shilbury, Hans Westerbeek, Daniel Funk, Michael L. Naraine
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The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ ...

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