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Strategies for E-Business Success

By Erik Brynjolfsson (Editor), Glen Urban (Editor)
Paperback
$19.00
By Erik Brynjolfsson (Editor), Glen Urban (Editor)
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From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.

Categories

ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyMarketing & SalesE-CommerceMarketingE-Commerce - ReferenceOnline Marketing