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Strategize This

By Keith Irons
Hardcover
$27.95
By Keith Irons
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The book is written as a novel for readability, and the reader will feel a part of the process. The text portrays two currently successful companies with two very different strategies.

TNT Corp. is comfortable with things as they are with little planning for the future.

Tech-Rex Inc. is positioning itself to succeed by committing to multiday strategic planning sessions covering, mission, goals, strategies, and objectives, with the resulting action plans.