Strategy and Innovation for a Changing World Part 2: Sustainability Through Velocity

Invention and innovation are not the same. When we come up with an exciting and original new idea, by itself that idea is not an innovation. It is simply an invention, possibly a great invention, but at that point the hard work is still to be done. Innovation is that hard work. It is the process of turning that idea into something of value. In fact, innovation doesn't necessarily need a great new idea to get it started. It is often nothing more than the recombination of existing ideas that ...