Study Advertising Creativity: The Ultimate Guide To Advertising:

In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. This book looks at advertising's "decade of delusion" and comes away from a skeptic. What went wrong? Just about everything.In the predigital days, advertising agencies were ruled by swaggering creativ...