Subliminal: How Your Unconscious Mind Rules Your Behavior (PEN Literary Award Winner)

NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world.

“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, ...