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Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals

By Vanessa Ratten (Editor), Paul Jones (Editor), Vitor Braga (Editor), Carla Susana Marques (Editor)
Hardcover
$159.99
By Vanessa Ratten (Editor), Paul Jones (Editor), Vitor Braga (Editor), Carla Susana Marques (Editor)
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This book focuses on the role of subsistence entrepreneurs in creating social and sustainable business opportunities on the global marketplace. Subsistence entrepreneurs use scarce resources to create new business opportunities, often in developing or emerging economies. In addition, subsistence entrepreneurship is increasingly being used as a way to facilitate market entry for small and medium—sized business enterprises that focus on collaborative innovation. The interdisciplinary contribu...