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Suit Up: How Enclothed Cognition Hues Your Thoughts and Competence

By Julian V. Thorne
eBook
$23.99
By Julian V. Thorne
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You are not the same person in sweatpants that you are in a suit. This is not just a matter of vanity or how others perceive you; it is a matter of how your brain processes information. "Enclothed Cognition" is the scientific phenomenon describing how the symbolic meaning of our clothes changes our cognitive performance.

This book dives into the fascinating research showing that people pay better attention when wearing a doctor's coat, negotiate more aggressively in formal wear, and feel mor...