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Super-sticky WeChat and Chinese Society
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App designers dream of creating a platform that users never want to leave, that keeps them glued forever a platform that is "sticky".
Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the supersticky platform. The Economist called WeChat "one app to rule them all", and as it starts to...
Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the supersticky platform. The Economist called WeChat "one app to rule them all", and as it starts to...