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Sustainable Marketing: The Industry's Role in a Sustainable Future

By Paul Randle, Alexis Eyre
Paperback
$38.99
By Paul Randle, Alexis Eyre
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WINNER: Leonard L. Berry Marketing Book Award 2024 — Marketing: Strategy
SHORTLISTED: Business Book Awards 2024 — Sales & Marketing

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?

Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many ...

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Social SciencesBusinessSocial Sciences - General & MiscellaneousMarketing & SalesDevelopmentMarketingSustainable DevelopmentMarketing - General & Miscellaneous