Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.
By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?
|Publisher:||An Inc. Original|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
About the Author
Over the decades she has seen a huge skills gap between what marketing professionals have learned and what is needed for them, their organizations, and their company to succeed. She has been educating and indoctrinating her own marketing teams on a methodology, the GRIT Marketing Method, to help bridge this gap. One that allows marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. This allows them to be more influential and impactful.
What People are Saying About This
“Rather than prattling on about products and obsessing over sales leads, Christina shows you how to build a powerful go-to-market approach. The G.R.I.T. Marketing Method is your ticket to joining the C-suite as the leader of company strategy.” —David Meerman Scott, Wall Street Journal Bestselling Author of Fanocracy “Whether you are in marketing or sales, Sway provides a framework and practical guidance for gaining trust within your company, allowing for a more collaborative and successful implementation of the corporate strategy.” —Christopher Sinnott, Business Development, Amazon Web Services “Sway has been one of the best marketing books I’ve read in a while. It’s a combination of outstanding depth, step-by-step concepts, advice, and, of course, Christina’s incredible wit. You’ll find yourself having aha moments throughout and laughing along the way.” —Misty Megia, CEO-Creative Producer, The Theater of Marketing, and former Global Head of ProAdvisor Program and Education, Intuit “Sway takes the mystery out of marketing, breaking it down into manageable concepts and clear to-do lists. Whether you’ve beengrinding out demand-gen campaigns for years or just starting out,Christina’s lighthearted vibe breathes new life into how marketerscan—and must—market themselves.” —Abigail Tuller, Director of Communications, Autodesk “This book is your golden ticket to understanding how to build influence for yourself and your organization. After reading Sway, I was able to better understand where I could make an impact in my company by delivering effective and efficient marketing strategies. All of a sudden, I was seen as the marketing superstar I knew I always was.” —Jennifer Klein, Marketing Consultant, Klein Marketing Consulting “Christina is inspiring and full of knowledge that can help all marketers. In Sway, she dives deep into the tactics, tools, and strategies that anyone can use to build influence in their organization and grow their careers.” —Sabrina Ricci, Author and Podcaster, I Know Dino, and Publisher, Digital Pubbing “Christina Del Villar is the go-to expert on marketing that increases company revenue and grows brand impact. In Sway, she breaks down complicated marketing strategies into a clear, step-by-step method any marketer or CMO can implement for success—all with whip-smart humor that would make even the most marketing-budget-averse CEO smile. Sway should be on every marketer’s bookshelf! Highly, highly recommend.” —Stacy Ennis, Bestselling Co-Author, Growing Influence: A Story of How to Lead with Character, Expertise, and Impact “Sway will empower you to take your marketing strategy, and your career, to the next level. Christina’s G.R.I.T Marketing Method lays out all the steps needed, in a way that’s easy to understand and execute.” —Jessica Mcintyre, Demand Generation Manager, Clarify Health Solutions “Sway is both a practical and strategic guide for marketing professionals. Sway teaches you not only how to be great at marketing but also how to be a great marketing professional.” —Rob Mcgrorty, Vice President of Product, OSARO, Inc.