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Tales from the Marketplace

By Nigel F. Piercy
Hardcover
$280.00
By Nigel F. Piercy
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'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and p...

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BusinessManagement & LeadershipBusiness - General & MiscellaneousMarketing & SalesMarketingStrategic ManagementBusiness - General & MiscellaneousMarketing - Professional & ReferenceMarketing & Sales ManagementStrategic planning->Case studies