Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the “as-a-service” model to put your company on a path to profitable growth.

This cloud-driven journey will affect every part of the organization. How offers are design...