Television by Stream: Essays on Marketing, Content and Audience Worldwide

Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization.

This edited collection is dedicated to the study of the streaming platforms and th...