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By John Caples

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Overview

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

Product Details

The Mission Generation: Reclaim Your Purpose, Rewrite Success, Rebuild Our Future

Arun Gupta, Thomas J. Fewer

Hardcover

$29.00

1929: Inside the Greatest Crash in Wall Street History--and How It Shattered a Nation

Andrew Ross Sorkin

Hardcover

$30.00

$35.00

Money Unlocked: How to Make It, Keep It and Multiply It: THE NEW YORK TIMES BESTSELLER

John Lee

Paperback

$18.99

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Will Guidara

The Unreasonable Hospitality Collection

Hardcover

$29.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$18.95

How Change Really Works: Seven Science-Based Principles for Transforming Your Organization

Julia Dhar, Kristy Ellmer, Philip Jameson

Hardcover

$35.00

Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great

Eric Ries

Hardcover

$29.00

$32.00

Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Thomas Erikson

Paperback

$20.00

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works

Ramit Sethi

Paperback

$16.99

Unreasonable Hospitality: The Field Guide

Will Guidara

The Unreasonable Hospitality Collection

Other Format

$29.00

The Great Train Heist: The California SMART Taxpayer Rip-off

Michael J. Coffino

Hardcover

$32.99

Effective: How to Do Great Work in a Fast-Changing World

Melissa Swift

Hardcover

$30.00

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

Robert T. Kiyosaki

Paperback

$9.99

Future Rich Person: The New Rules for Building Wealth (Even if You're Stuck, Broke, and that Billionaire Won't Text You Back...)

Haley Sacks

Hardcover

$27.00

$30.00

Becoming a Principle-Driven Leader: 41 Principles to Build an Enduring Business

Charles Koch, Chase Koch

Hardcover

$28.00

Planet Money: A Guide to the Economic Forces That Shape Your Life

Alex Mayyasi, Hosts of NPR's Planet Money

Hardcover

$26.99

$29.99

Surrender to Lead: The Counterintuitive Approach to Driving Extraordinary Results

Jessica Kriegel, Joe Terry

Hardcover

$29.99

Die With Zero: Getting All You Can from Your Money and Your Life

Bill Perkins

Paperback

$19.99

The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition

Patrick M. Lencioni

J-B Lencioni Series

Hardcover

$27.00

Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio

Michele Cagan CPA

Adams 101 Series

Hardcover

$16.99

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