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That sh*t will never sell

By David Gluckman
eBook
$11.99
By David Gluckman
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Discover how some of the world's most iconic drinks brands came to life - or didn't.

Celebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray Gin and many other household-name drinks.

Discover the origins of a ...

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Cookbooks, Food & WineWine & BeveragesLiquor & SpiritsAlcoholic beverages