The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

Overview

"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth"--

Product Details

ISBN-13:	9781989025017
Publisher:	Page Two Books, Inc.
Publication date:	05/05/2018
Pages:	228
Product dimensions:	5.90(w) x 9.00(h) x 0.70(d)
Age Range:	18 Years

About the Author

Allan Dib is a rebellious marketer, serial entrepreneur, and #1 bestselling author of The 1-Page Marketing Plan and Lean Marketing. Allan has made it his life’s work to help you master marketing with simple frameworks and a clear, structured approach.

Huffington Post named The 1-Page Marketing Plan one of the “10 Best Marketing Books”. It has been translated into over 40 languages and has changed the way over a million businesses globally are marketing.

Allan is the founder of Lean Marketing, a marketing accelerator that helps individuals and organizations implement marketing best practices in-house using his 1-Page Marketing Plan (1PMP) framework and lean marketing methodology.

Read an Excerpt

From the Introduction:

What’s This All About?

If I had to summarize the essence of this book in one sentence it would be, “the fastest path to the money.” I’ve purposely put this as early as humanly possible in the book because I don’t want to waste your time.

I know for a certainty that this opening sentence will be off-putting to a large number of people and frankly I’d much prefer they read someone else’s business book full of ear-tickling clichés like “follow your passion,” “work hard,” “hire the right people,” blah blah blah.

If that’s what you’re after, then search Amazon. There’ll be a gazillion business books there for you on all these airy-fairy concepts and much more, mostly written by professional authors and researchers who’ve never actually built a high-growth business.

This book is blatantly and unashamedly about growing your business fast and reaping the rewards of that kind of success.

Table of Contents

Acknowledgments 1

Introduction 5

Act 1 The "Before" Phase 31

Chapter 1 Selecting Your Target Market 33

Chapter 2 Crafting Your Message 45

Chapter 3 Reaching Prospects with Advertising Media 81

Act II The "During" Phase 101

Chapter 4 Capturing Leads 103

Chapter 5 Nurturing Leads 111

Chapter 6 Sales Conversion 131

Act III The "After" Phase 153

Chapter 7 Delivering a World-Class Experience 155

Chapter 8 Increasing Customer Lifetime Value 179

Chapter 9 Orchestrating and Stimulating Referrals 201

Conclusion 217

About The Author 227

Editorial Reviews

"Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life."
—Al Ries, author, Positioning: The Battle For Your Mind

From the Publisher