The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib


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Product Details

ISBN-13: 9781989025017
Publisher: Page Two Books, Inc.
Publication date: 05/05/2018
Pages: 228
Sales rank: 78,362
Product dimensions: 5.90(w) x 8.90(h) x 0.40(d)
Age Range: 18 Years

About the Author

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

Table of Contents

Acknowledgments 1

Introduction 5

Act 1 The "Before" Phase 31

Chapter 1 Selecting Your Target Market 33

Chapter 2 Crafting Your Message 45

Chapter 3 Reaching Prospects with Advertising Media 81

Act II The "During" Phase 101

Chapter 4 Capturing Leads 103

Chapter 5 Nurturing Leads 111

Chapter 6 Sales Conversion 131

Act III The "After" Phase 153

Chapter 7 Delivering a World-Class Experience 155

Chapter 8 Increasing Customer Lifetime Value 179

Chapter 9 Orchestrating and Stimulating Referrals 201

Conclusion 217

About The Author 227

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