Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature.
In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.
Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||6.40(w) x 9.00(h) x 1.20(d)|
About the Author
Robert Greene, the #1 New York Times bestselling author of The 48 Laws of Power, The 33 Strategies of War, The Art of Seduction, Mastery, and The Laws of Human Nature, is an internationally renowned expert on power strategies. He lives in Los Angeles.
Joost Elffers is the packaging genius behind Viking Studio's Secret Language series, Play with Your Food, and How Are You Peeling?. He lives in New York City.
Read an Excerpt
NEVER OUTSHINE THE MASTER
Always make those above you feel comfortably superior. In your desire to please and impress them, do not go too far in displaying your talents or you might accomplish the opposite--inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.
TRANSGRESSION OF THE LAW
Nicolas Fouquet, Louis XIV's finance minister in the first years of his reign, was a generous man who loved lavish parties, pretty women, and poetry. He also loved money, for he led an extravagant lifestyle. Fouquet was clever and very much indispensable to the king, so when the prime minister, Jules Mazarin, died, in 1661, the finance minister expected to be named the successor. Instead, the king decided to abolish the position. This and other signs made Fouquet suspect that he was falling out of favor, and so he decided to ingratiate himself with the king by staging the most spectacular party the world had ever seen. The party's ostensible purpose would be to commemorate the completion of Fouquet's chateau, Vaux-le- Vicomte, but its real function was to pay tribute to the king, the guest of honor.
The most brilliant nobility of Europe and some of the greatest minds of the time--La Fontaine, La Rochefoucauld, Madame de Sevigne --attended the party. Moliere wrote a play for the occasion, in which he himself was to perform at the evening's conclusion. The party began with a lavish seven-course dinner, featuring foods from the Orient never before tasted in France, aswell as new dishes created especially for the night. The meal was accompanied with music commissioned by Fouquet to honor the king.
After dinner there was a promenade through the chateau's gardens. The grounds and fountains of Vaux-le-Vicomte were to be the inspiration for Versailles.
Fouquet personally accompanied the young king through the geometrically aligned arrangements of shrubbery and flower beds. Arriving at the gardens' canals, they witnessed a fireworks display, which was followed by the performance of Moliere's play. The party ran well into the night and everyone agreed it was the most amazing affair they had ever attended.
The next day, Fouquet was arrested by the king's head musketeer, D'Artagnan. Three months later he went on trial for stealing from the country's treasury. (Actually, most of the stealing he was accused of he had done on the king's behalf and with the king's permission.) Fouquet was found guilty and sent to the most isolated prison in France, high in the Pyrenees Mountains, where he spent the last twenty years of his life in solitary confinement.
Louis XIV, the Sun King, was a proud and arrogant man who wanted to be the center of attention at all times; he could not countenance being outdone in lavishness by anyone, and certainly not his finance minister. To succeed Fouquet, Louis chose Jean-Baptiste Colbert, a man famous for his parsimony and for giving the dullest parties in Paris. Colbert made sure that any money liberated from the treasury went straight into Louis's hands. With the money, Louis built a palace even more magnificent than Fouquet's--the glorious palace of Versailles. He used the same architects, decorators, and garden designer. And at Versailles, Louis hosted parties even more extravagant than the one that cost Fouquet his freedom.
Let us examine the situation. The evening of the party, as Fouquet presented spectacle on spectacle to Louis, each more magnificent than the one before, he imagined the affair as demonstrating his loyalty and devotion to the king. Not only did he think the party would put him back in the king's favor, he thought it would show his good taste, his connections, and his popularity, making him indispensable to the king and demonstrating that he would make an excellent prime minister. Instead, however, each new spectacle, each appreciative smile bestowed by the guests on Fouquet, made it seem to Louis that his own friends and subjects were more charmed by the finance minister than by the king himself, and that Fouquet was actually flaunting his wealth and power. Rather than flattering Louis XIV, Fouquet's elaborate party offended the king's vanity. Louis would not admit this to anyone, of course--instead, he found a convenient excuse to rid himself of a man who had inadvertently made him feel insecure.
Such is the fate, in some form or other, of all those who unbalance the master's sense of self, poke holes in his vanity, or make him doubt his preeminence.
OBSERVANCE OF THE LAW
In the early 1600s, the Italian astronomer and mathematician Galileo found himself in a precarious position. He depended on the generosity of great rulers to support his research, and so, like all Renaissance scientists, he would sometimes make gifts of his inventions and discoveries to the leading patrons of the time. Once, for instance, he presented a military compass he had invented to the Duke of Gonzaga. Then he dedicated a book explaining the use of the compass to the Medicis. Both rulers were grateful, and through them Galileo was able to find more students to teach. No matter how great the discovery, however, his patrons usually paid him with gifts, not cash. This made for a life of constant insecurity and dependence. There must be an easier way, he thought.
Galileo hit on a new strategy in 1610, when he discovered the moons of Jupiter. Instead of dividing the discovery among his patrons--giving one the telescope he had used, dedicating a book to another, and so on--as he had done in the past, he decided to focus exclusively on the Medicis. He chose the Medicis for one reason: Shortly after Cosimo I had established the Medici dynasty, in 1540, he had made Jupiter, the mightiest of the gods, the Medici symbol--a symbol of a power that went beyond politics and banking, one linked to ancient Rome and its divinities.
Galileo turned his discovery of Jupiter's moons into a cosmic event honoring the Medicis' greatness. Shortly after the discovery, he announced that "the bright stars [the moons of Jupiter] offered themselves in the heavens" to his telescope at the same time as Cosimo II's enthronement. He said that the number of the moons--four--harmonized with the number of the Medicis (Cosimo II had three brothers) and that the moons orbited Jupiter as these four sons revolved around Cosimo I, the dynasty's founder. More than coincidence, this showed that the heavens themselves reflected the ascendancy of the Medici family. After he dedicated the discovery to the Medicis, Galileo commissioned an emblem representing Jupiter sitting on a cloud with the four stars circling about him, and presented this to Cosimo II as a symbol of his link to the stars.
In 1610 Cosimo II made Galileo his official court philosopher and mathematician, with a full salary. For a scientist this was the coup of a lifetime. The days of begging for patronage were over.
In one stroke, Galileo gained more with his new strategy than he had in years of begging. The reason is simple: All masters want to appear more brilliant than other people.
They do not care about science or empirical truth or the latest invention; they care about their name and their glory. Galileo gave the Medicis infinitely more glory by linking their name with cosmic forces than he had by making them the patrons of some new scientific gadget or discovery.
Scientists are not spared the vagaries of court life and patronage. They too must serve masters who hold the purse strings. And their great intellectual powers can make the master feel insecure, as if he were only there to supply the funds--an ugly, ignoble job. The producer of a great work wants to feel he is more than just the provider of the financing. He wants to appear creative and powerful, and also more important than the work produced in his name. Instead of insecurity you must give him glory. Galileo did not challenge the intellectual authority of the Medicis with his discovery, or make them feel inferior in any way; by literally aligning them with the stars, he made them shine brilliantly among the courts of Italy. He did not outshine the master, he made the master outshine all others.
KEYS TO POWER
Everyone has insecurities. When you show yourself in the world and display your talents, you naturally stir up all kinds of resentment, envy, and other manifestations of insecurity. This is to be expected. You cannot spend your life worrying about the petty feelings of others. With those above you, however, you must take a different approach: When it comes to power, outshining the master is perhaps the worst mistake of all.
Do not fool yourself into thinking that life has changed much since the days of Louis XIV and the Medicis. Those who attain high standing in life are like kings and queens: They want to feel secure in their positions, and superior to those around them in intelligence, wit, and charm. It is a deadly but common misperception to believe that by displaying and vaunting your gifts and talents, you are winning the master's affection. He may feign appreciation, but at his first opportunity he will replace you with someone less intelligent, less attractive, less threatening, just as Louis XIV replaced the sparkling Fouquet with the bland Colbert. And as with Louis, he will not admit the truth, but will find an excuse to rid himself of your presence.
This Law involves two rules that you must realize. First, you can inadvertently outshine a master simply by being yourself. There are masters who are more insecure than others, monstrously insecure; you may naturally outshine them by your charm and grace.
No one had more natural talents than Astorre Manfredi, prince of Faenza. The most handsome of all the young princes of Italy, he captivated his subjects with his generosity and open spirit.
In the year 1500, Cesare Borgia laid siege to Faenza. When the city surrendered, the citizens expected the worst from the cruel Borgia, who, however, decided to spare the town: He simply occupied its fortress, executed none of its citizens, and allowed Prince Manfredi, eighteen at the time, to remain with his court, in complete freedom.
A few weeks later, though, soldiers hauled Astorre Manfredi away to a Roman prison. A year after that, his body was fished out of the River Tiber, a stone tied around his neck. Borgia justified the horrible deed with some sort of trumped-up charge of treason and conspiracy, but the real problem was that he was notoriously vain and insecure. The young man was outshining him without even trying. Given Manfredi's natural talents, the prince's mere presence made Borgia seem less attractive and charismatic. The lesson is simple: If you cannot help being charming and superior, you must learn to avoid such monsters of vanity. Either that, or find a way to mute your good qualities when in the company of a Cesare Borgia.
Second, never imagine that because the master loves you, you can do anything you want. Entire books could be written about favorites who fell out of favor by taking their status for granted, for daring to outshine. In late-sixteenth-century Japan, the favorite of Emperor Hideyoshi was a man called Sen no Rikyu. The premier artist of the tea ceremony, which had become an obsession with the nobility, he was one of Hideyoshi's most trusted advisers, had his own apartment in the palace, and was honored throughout Japan. Yet in 1591, Hideyoshi had him arrested and sentenced to death. Rikyu took his own life, instead. The cause for his sudden change of fortune was discovered later: It seems that Rikyu, former peasant and later court favorite, had had a wooden statue made of himself wearing sandals (a sign of nobility) and posing loftily. He had had this statue placed in the most important temple inside the palace gates, in clear sight of the royalty who often would pass by. To Hideyoshi this signified that Rikyu had no sense of limits. Presuming that he had the same rights as those of the highest nobility, he had forgotten that his position depended on the emperor, and had come to believe that he had earned it on his own. This was an unforgivable miscalculation of his own importance and he paid for it with his life. Remember the following: Never take your position for granted and never let any favors you receive go to your head.
Knowing the dangers of outshining your master, you can turn this Law to your advantage. First you must flatter and puff up your master. Overt flattery can be effective but has its limits; it is too direct and obvious, and looks bad to other courtiers. Discreet flattery is much more powerful. If you are more intelligent than your master, for example, seem the opposite: Make him appear more intelligent than you. Act naive. Make it seem that you need his expertise. Commit harmless mistakes that will not hurt you in the long run but will give you the chance to ask for his help. Masters adore such requests. A master who cannot bestow on you the gifts of his experience may direct rancor and ill will at you instead.
If your ideas are more creative than your master's, ascribe them to him, in as public a manner as possible. Make it clear that your advice is merely an echo of his advice.
If you surpass your master in wit, it is okay to play the role of the court jester, but do not make him appear cold and surly by comparison. Tone down your humor if necessary, and find ways to make him seem the dispenser of amusement and good cheer. If you are naturally more sociable and generous than your master, be careful not to be the cloud that blocks his radiance from others. He must appear as the sun around which everyone revolves, radiating power and brilliance, the center of attention. If you are thrust into the position of entertaining him, a display of your limited means may win you his sympathy. Any attempt to impress him with your grace and generosity can prove fatal: Learn from Fouquet or pay the price.
In all of these cases it is not a weakness to disguise your strengths if in the end they lead to power. By letting others outshine you, you remain in control, instead of being a victim of their insecurity. This will all come in handy the day you decide to rise above your inferior status. If, like Galileo, you can make your master shine even more in the eyes of others, then you are a godsend and you will be instantly promoted.
Authority: Avoid outshining the master. All superiority is odious, but the superiority of a subject over his prince is not only stupid, it is fatal. This is a lesson that the stars in the sky teach us--they may be related to the sun, and just as brilliant, but they never appear in her company. (Baltasar Gracian, 1601-1658)
You cannot worry about upsetting every person you come across, but you must be selectively cruel. If your superior is a falling star, there is nothing to fear from outshining him. Do not be merciful--your master had no such scruples in his own cold-blooded climb to the top. Gauge his strength. If he is weak, discreetly hasten his downfall: Outdo, outcharm, outsmart him at key moments. If he is very weak and ready to fall, let nature take its course. Do not risk outshining a feeble superior--it might appear cruel or spiteful. But if your master is firm in his position, yet you know yourself to be the more capable, bide your time and be patient. It is the natural course of things that power eventually fades and weakens. Your master will fall someday, and if you play it right, you will outlive and someday outshine him.
Table of Contents
Law 1: Never outshine the master
Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite—inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.
Law 2: Never put too much trust in friends, learn how to use enemies
Be wary of friends—they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrranical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.
Law 3: Conceal your intentions
Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelop them in enough smoke, and by the time they realize your intentions, it will be too late.
Law 4: Always say less than necessary
When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.
Law 5: So much depends on reputation—guard it with your life
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
Law 6: Court attention at all cost
Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.
Law 7: Get others to do the work for you, but always take the credit
Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.
Law 8: Make other people come to you—use bait if necessary
When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains—then attack. You hold the cards.
Law 9: Win through your actions, never through an argument
Any momentary triumph you think you have gained through argument is really a Pyrrhic victory: The resentment and ill will you stire up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.
Law 10: Infection: Avoid the unhappy and unlucky
You can die from someone else's misery—emotional states are as infectious as diseases. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.
Law 11: Learn to keep people dependent on you
To maintain your independence you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.
Law 12: Use selective honesty and generosity to disarm your victim
One sincere and honest move will cover over dozens of dishonest ones. Open-hearted gestures of honesty and generosity bring down the guard of even the most suspicious people. Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will. A timely gift—a Trojan horse—will serve the same purpose.
Law 13: When asking for help, appeal to people's self-interest, never to their mercy or gratitude
If you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. He will respond enthusiastically when he sees something to be gained for himself.
Law 14: Pose as a friend, work as a spy
Knowing about your rival is critical. Use spies to gather valuable information that will keep you a step ahead. Better still: Play the spy yourself. In polite social encounters, learn to probe. Ask indirect questions to get people to reveal their weaknesses and intentions. There is no occasion that is not an opportunity for artful spying.
Law 15: Crush your enemy totally
All great leaders since Moses have known that a feared enemy must be crushed completely. (Sometimes they have learned this the hard way.) If one ember is lefta light, no matter how dimly it smolders, a fire will eventually break out. More is lost through stopping halfway than through total annihilation: The enemy will recover, and will seek revenge. Crush him, not only in body but in spirit.
Law 16: Use absence to increase respect and honor
Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.
Law 17: Keep others in suspended terror: Cultivate an air of unpredictability
Humans are creatures of habit with an insatiable need to see familiarity in other people's actions. Your predictability gives them a sense of control. Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.
Law 18: Do not build fortresses to protect yourself—isolation is dangerous
The world is dangerous and enemies are everywhere—everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from—it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people, find allies, mingle. You are shielded from your enemies by the crowd.
Law 19: Know who you're dealing with—do not offend the wrong person
There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmanuever some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs' clothing. Choose your victims and opponents carefully, then—never offend or deceive the wrong person.
Law 20: Do not commit to anyone
It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others—playing people against one another, making them pursue you.
Law 21: Play a sucker to catch a sucker—seem dumber than your mark
No one likes feeling stupider than the next person. The trick, then, is to make your victims feel smart—and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives.
Law 22: Use the surrender tactic: transform weakness into power
When you are weaker, never fight for honor's sake; choose surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you—surrender first. By turning the other cheek you infuriate and unsettle him. Make surrender a tool of power.
Law 23: Concentrate your forces
Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another—intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.
Law 24: Play the perfect courtier
The perfect courtier thrives in a wholrd where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the most oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.
Law 25: Recreate yourself
Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you. Incorporate dramatic devices into your public gestures and actions—your power will be enhanced and your character will seem larger than life.
Law 26: Keep your hands clean
You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat's-paws to disguise your involvement.
Law 27: Play on people's need to believe to create a cultlike following
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.
Law 28: Enter action with boldness
If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily correctd with more audacity. Everyone admires the bold; no one honors the timid.
Law 29: Plan all the way to the end
The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.
Law 30: Make your accomplishments seem effortless
Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work—it only raises questions. Teach no one your tricks or they will be used against you.
Law 31: Control the options: Get others to play with the cards you deal
The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose. Force them to make choices between the lesser of two evils, both of which serve your purpose. Put them on the horns of a dilemma. They are gored wherever they turn.
Law 32: Play to people's fantasies
The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone flocks to them. There is great power in tapping into the fantasies of the masses.
Law 33: Discover each man's thumbscrew
Everyone has a weakness, a gap in the castle wall. That weakness is usually an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage.
Law 34: Be royal in your own fashion: Act like a king to be treated like one
The way you carry yourself will often determine how you are treated: In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally and confident of your powers, you make yourself seem destined to wear a crown.
Law 35: Master the art of timing
Never seem to be in a hurry—hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.
Law 36: Disdain things you cannot have: Ignoring them is the best revenge
By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.
Law 37: Create compelling spectacles
Striking imagery and grand symbolic gestures create the aura of power—everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.
Law 38: Think as you like but behave like others
If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.
Law 39: Stir up waters to catch fish
Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold the strings.
Law 40: Despise the free lunch
What is offered for free is dangerous—it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price—there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Law 41: Avoid stepping into a great man's shoes
What happens first always appears better and more original than what comes after. If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making: Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.
Law 42: Strike the shepherd and the sheep will scatter
Trouble can often be traced to a single strong individual—the stirrer, the arrogant underling, the poisoner of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them—they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.
Law 43: Work on the hearts and minds of others
Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.
Law 44: Disarm and infuriate with the mirror effect
The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of the Mirror Effect.
Law 45: Preach the need for change, but never reform too much at once
Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.
Law 46: Never appear too perfect
Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.
Law 47: Do not go past the mark you aimed for: In victory, learn when to stop
The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.
Law 48: Assume formlessness
By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.
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Praise for The 48 Laws of Power:
“It’s the rules for suits . . . Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”
—New York magazine
“Beguiling . . . literate . . . fascinating. A wry primer for people who desperately want to be on top.”
“An heir to Machiavelli’s Prince . . . gentler souls will find this book frightening, those whose moral compass is oriented solely to power will have a perfect vade mecum.”
“Satisfyingly dense and . . . literary, with fantastic examples of genius power-game players. It’s The Rules meets In Pursuit of Wow! with a degree in comparative literature.”
Most Helpful Customer Reviews
Clearly its controversial but thats because you either get it or you don't. Extensive research and great examples from actual history plus it has Interpretation for each law, which makes it even easier to understand. This book also has fables to stimulate your mind and make you think. This author is sharp and entertaining. Each law makes sense and wether you like it or not, its the way the world works, there are crooks out there and this book is your best defense!!! I work in a place where there's clicks, its very social,...so when you work with all kinds of characters like I do, or any people business. Simply put, if you're around 50 people then thats 50 personalities and 50 different behaviors, and you need to be prepared and this book tells you how to handle any situations you could be faced with. Excellent book!!!
I have not finished this book yet but so far it is very enjoyable! I love how the writer includes examples of the laws within history and by historic figues. Also the way the book is printed with little side stories and notes in the margins is awesome! I find it very fascinating and great for discussions. Some laws do not seem practical or amirable but are important to the topic none the less. I am interested in trying to apply some of these laws to my life and perhaps increase the quality of my life. I have been picked on and put down most of my life but perhaps this book will help me turn that around! It is somewhat inspirational.
Very dissapointing all I had to do is read the Table of Content, which gave me a hint as to the overall substance of the book-Sure every one desires power but obtaining it through ruthless devices will squash you in the end every time-one review said it is not to be taken seriously...Are you serious? we live in a world that operates in the power of light and darkness every day- Hello, focus on the the law of sowing and reaping-and what about the law of reciprocity-power is self control- not to control others or gain the control by manipulation this is clearly deception (witchcraft) this violates one's own will- to posses influennce is to have true power ones integrity and love for one another I'd advise anyone to be up on their game for anyone they come in contact with that invests in the dark principles of these 48 laws in this book. If you must read it, eat the meat of the obvious in human nature, but make sure you spit out the bones!
This Book is a way of getting to know how some people truly are in the world. This book gives an idea of some changes that people can make in their lives. The biggest thing is to understand the book and to not take it literally.
Initially, I felt bad for buying this book and I felt worse when I started to read it. Whats important to understand though is that those who choose to read this book do so for 3 reasons (as is stated on the back cover of the book): People who are interested in power, those who watch power, and those who want to protect themselves from power. In my work experience, I have been characterized as someone who is "by the book." Time and again I have seen co-workers work less and get more credit for there "efforts." Or, I have been treated unfairly when I am really doing my job at times better than other co-workers. I feel that I am better off for reading this book for two reasons. First, I have difficulties reading social cues. Now that I have read this book, I feel like I will be able to decipher some, not all, of the hows and whys of human nature. Second, is that when dealing with people in the workforce I think I will be better able to catch some of the mischievous behavior faster by being one or two steps ahead and try to better protect myself. You have to realize that although people would frown upon a book written about acquiring power through: cunning, deceit, coercion, and other methods of behavior, this has happened throughout human history and presently and in the future it will continue to happen but not at the intensity that it once did as described in the book. Understand that as much as you may want to deny it, this is the way the world works and although you may not want to acquire power, like myself, you need to protect yourself from people who have no problem walking over you to acquire it. Arm yourself today by picking up a copy and reading it all the way through. This has helped reduce some of my idealism and boosted my pragmatism. I anticipated reading this book in one week but took longer because of its density. Be prepared to spend quite a bit of time getting through the book. The book was penalized one point for contradictory principles throughout. I have recorded 372 words, terms, people, books, or historical events that will require reviewing in a dictionary or by reviewing online. Keep a dictionary close by. I plan on reading Robert Greene's two of three other books: "The 33 Strategies of War" and "Mastery".
Well I like the concept and ideas, the interpretation gives you the ideas and your wisdom should be used when and if envoked. We can all read a books like the bible and have good and bad reviews. This book, is not for you probably, if you are working at Mcdonalds or a non politicized environment ie teacher, student, etc. But in boardrooms and crab-barrell enviroments sometimes you got to do what you must to prosper or survive!
this is manipulation, control, and self-serving force... follow and lose your own soul... its value may be in showing some of the tactics the soulless may use to control and manipulate... so in this it gives wisdom and protection to the naive, but I would not follow it... thus becoming another dog in a dog eat dog world...
This book is INCREDIBLE! When you read it with an open mind, and don't automatically jump to conclusions about Robert Greene's intentions in writing it, you can learn a lot about how people have taken advantage of you in your life, how you can protect yourself, and how you can use these strategies to improve your status in the world, past, present, or future! It gets a bad rap because of the style it was written in.... This is a sad thing, because a lot of people could benefit from the stories and lessons in this book (as well as lessons in his other books). This book was 100% fascinating; every story provides a clear and unique insight into strategies of historical leaders, everyone from Galileo to Richard Nixon. It also explains how each of the laws was used in those stories, as well as examples of what happens when you break them,,, Shame on anyone judging others for educating themselves. This book is an incredibly practical guide to 'moving up' in the world. And despite all of the claims people make about how ALL 48 laws are 'evil', 'negative', etc, most of the laws are fairly neutral. What I mean by neutral is they are like any other tool; a hammer can build things or kill someone, etc. It is all up to the tool's user. I'd much rather have a world where everyone knows these laws (and therefore can protect themselves) vs a world of 99.99% percent of people don't even know this kind of thing exists (and are therefore more susceptible to it)! Great book though, I listened through the audiobook twice in the month that I've had it!
I love a book that can show me a VERY different way of looking at things. I enjoyed it very much.
I've read numerous reviews of this book and have been amused greatly by those who admonish us to give up these "immoral" pursuits. I have lived and been witness to the principles outlined in this, and Robert Greene's other works so many times but nowhere have I found these principles articulated so clearly or illustrated so well as in Robert Greene's fantastic works. If you have ever wonder why some people seem to get what they want all the time, or have once been convinced that there was more to this life than what you have achieved right at this moment whether material or otherwise, then this book will help you get it...if you have the strength of will and spirit to go out into the world and take it. Power is not immoral. Power is a means to an end. The end may very well be moral or immoral, but that's up to an individual to decide for themselves.
If you want to know how the world really works, and how humans really behave, read THIS book. This book should be read early in life and often. An excellent reference manual for life, whether you are interested in power or not.
I thought this book would be more of a "How-To" in terms of getting power. Instead, what it is seems to be more of a long-winded history lesson. The research is quite in-depth, and it reads quite easily, but the teachings on how to accumulate power simply don't apply to modern-day life. Whether or not a general in some army burned the horns of cattle at night to give the appearance of more men to scare his enemy does not help me figure out how to gain power. Yes, it's fun to try to apply the teachings in this book to your life, but the simple fact is that it just doesn't work. It's a great read, and it's entertaining, but it's not going to help Joe Everyday get a leg up on the competition at his 9-5 cubicle job.
Truth for the person looking to take true control of someone and or something in their life. This book is not for younger readers because of the fact it's impossible not to want to practice. It will give you an independent new found confidence to crush anyone or thing that gets in your way. should be labeled as the, 'SECOND BIBLE'.
I stumbled across a somewhat controversial book called 48 Laws Of Power. It just struck my interest because it is oddly one of the most popular books ever among prisoners. In short 48 Laws Of Powers is a book that goes over how to gain control and power over the minds of individuals. It constantly preaches controversial themes such as keeping your enemies closer than your friends and to never fully instill faith in your friends, as they will take advantage of you even more than your enemies ever will. It also emphasizes less controversial ideas such as always approaching situations in life as you would if you were playing a game—in a calm and calculated manner. Often times people let their emotions cloud their judgement and even though someone may seem intimidating during their rage of anger, they are truly weak because they have lost their sense of control in that moment. Themes like this make the book very interesting to read and contribute to the widespread acclaim around it. The book has a table of contents section before the readings that explain to the reader each of the 48 Laws Of Power and the page number that provides further elaboration for the law. It was unique to me in that I could easily navigate to the laws that pertained to me, rather than just reading the entire book in one piece because it is a long and intense read if you read it all at once.
I really enjoyed reading this book. I am looking forward to reading 33 strategies of war also by robert greene..
Interesting, but a little unorganized and the flow is very choppy
Two points only for the content - though the stories are quite entertaining - one additional star for the editor and the beautiful typesetting. Look at it and enjoy the historical stories but don't expect much enlightenment about the 'laws of power'.
A great book not because of any particularly valuable insight but rather because Greene does a wonderful job summarizing the insights of others. This book should be read slowly, digested over time. There is too much information in it to be read quickly, in say, a weekend. Read a chapter. Think about how it applies to your life. Try breaking the rule - or obeying it until you get to absurdities. Try them on family members or strangers. I think, over time, you'll see that many of the laws are very useful. I should say, too, that the book is very dry. It reads almost like a textbook. For those that are looking to learn - this is a plus. For others, you might struggle finding the motivation to finish the text.
Powerful, to the extent it's almost evil. But it's practical and also interesting history filled with worthy anecdotes. The cigar-smoking escapee from Mcarthyism was shared three times and a few of the examples seemed a bit contrived, but all in all, this Elffers production is a great piece of work. It makes top shelf.
If Darth Vader had written The Dark Side for Beginners, this is what it would look like. The 48 Laws of Power by Robert Greene and Joost Elffers is a carefully crafted quilt of advice, supported by classical citations, for becoming a modern day Machiavellian prince.Here is a small example:¿OPPONENTS, SUCKERS, AND VICTIMS: Preliminary TypologyIn your rise to power you will come across many breeds of opponent, sucker, and victim. The highest form of the art of power is the ability to distinguish the wolves from he lambs, the foxes from the hares, the hawks from the vultures. If you make this distinction well, you will succeed without needing to coerce anyone too much. But if you deal blindly with whomever crosses you path, you will have a life of constant sorrow, if you even live that long. Being able to recognize types of people, and to act accordingly, is critical. The following are the most dangerous and difficult types of mark in the jungle, as identified by artists¿con and otherwise¿of the past.¿The sidebar directly beside the above paragraph reads: ¿When you meet a swordsman, draw your sword: do not recite poetry to one who is not a poet.¿Mr. Robert Greene is a classicist of the highest caliber, and he left no major classical work unnoticed as he gleaned that rich field of human knowledge. Although admittedly one-sided, dark-sided, a person can gain an admirable command of a deeply interesting part of Classical Studies by perusing the 452 pages of Mr. Greene¿s The 48 Laws of Power.The only criticism I might have is the title. As one reads this profoundly fascinating book, the astute will discover in short order that the `laws¿ are not laws at all. Many of them conflict with each other, so I feel it would have been more accurate to call them The 48 GUIDELINES of Power. However, I admit, with such an unbeguiling title as I suggest, Mr. Greene's book would not have most likely become a National Bestseller, so I can forgive him that.
Cunning, ruthless, timeless, instructive and an excellent history lesson. But don't take them too seriously, or you just might turn into Napoleon or Machiavelli.
Interesting idea with lots of illustrative stories and example of the principles. It does make the reader reflect on why did x fail and y succeed. But not sure if it wanted to be an academic review of power or a series of popular histories of power. Useful to name types of power plays for the ones we see in the office. It does tend to see power as being in the person rather then an interaction between the leader, environment and followers. It makes the same mistake of any mono-paradigm in assuming that human interactions can only be understood from one perspective. Hence can be over cynical but if linked to strategies of influence then more useful. But repetitive and once read...so what?
My copy of this book is almost entirely worn out. I am no more powerful now than the day I bought this book, but I am a whole lot less stupider. Anyone could benefit from this book. It does not teach the principles of megalomania so much as a kind of common sense that is a whole lot less common than it ought to be.In addition to that, the wide range of historical anecdotes used to illustrate the "laws" make the book worth reading over and over again. This is an entertaining and enlightening book. Definitely a must have for anyone who does not want their life to be the kicktoy of random events.
Good... if only I could make myself finish it. I think maybe "The Art of Seduction" would have been a better choice for me.
Forty-eight brief essays that each explicate a principle of how to gain and keep power in politics, at work, and in your personal life. The essays are all illustrated with a vignette from, for example, calssical Greek or Japanese literature, and are entertaining if rather cynical.