The Activator Advantage: What Today's Rainmakers Do Differently

There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients-even long-standing ones-are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.



But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional s...