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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

By Erik Du Plessis
Paperback
$34.99
By Erik Du Plessis
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Advertising research organizations have been trying for years to measure the effectiveness of advertising.

The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

He ...

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