The Agentic CMO

Seventy-eight per cent of companies use AI in some capacity. One per cent have reached implementation maturity. The gap is not technological. It is the absence of an operating model for marketing organisations whose work is now done partly by autonomous systems.

This book closes that gap.

The Agentic CMO, second edition, is the operating manual for this work. Eighteen chapters structured around five questions a working CMO has to answer this quarter. How do you size and fund a portfolio of au...