The American Entrepreneur Volume II: Navigating the Unexpected

It is commonly assumed that successful founders are driven by money. But most of them will tell you they are fueled by a passion for their product or service and by the opportunity to solve a problem and make life easier, better, less expensive.

One of the defining traits of an entrepreneur is the ability to spot an opportunity and imagine something where others have not. They have a curiosity that identifies overlooked niches, emerging markets, and consumer expectation, putting them at th...