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The Art of Communication: Semiotic Foundations and Strategic Applications

By Peter Stockinger
Hardcover
$170.00
By Peter Stockinger
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The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.

Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscape...

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EngineeringTechnologyTelecommunicationsTelecommunications TechnologyTelecommunication