The Art of Political Storytelling: Why Stories Win Votes in Post-truth Politics

Now in paperback and with a new Afterword offering insights into the events of 2020 and early 2021, including the pandemic, global protests, racial justice debates and the US presidential election, this book provides an original and compelling way of understanding the chaotic world of today's politics. In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Seargeant argues, the most powerful tool for manipulating emotions is a ...