The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.



Charles Lindbergh, for example, needed woo to assemble backers for his famo...