The Athlete's NIL Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exer...