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The B2B Innovator's Map: How to Get from Idea to Your First Ten Customers

By Daniel Elizalde
Paperback
$15.99
By Daniel Elizalde
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Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them.

The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.

By following this map, you'll always know where you...

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BusinessEconomicsEconomic SystemsCapitalism