An analysis of Amazon CEO Jeff Bezos' annual review letters to shareholders that show why, when, and how he takes risks and how that makes them successful.
Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.
But “risk taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.
For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.
Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successfulfast!
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.40(w) x 8.30(h) x 0.80(d)|
About the Author
Karen Anderson, M.S. is an author, publisher, and direct response marketer whose fingerprints are all over New York Times, USA Today, and other bestselling books. For the past 30+ years, she’s helped entrepreneurs and businesses clarify and communicate their messages, grow their businesses, and increase their reach using the power of a book. She grew up as an “insurance brat” and spent weekends with her dad looking behind buildings and parking lots checking for potential risks.
Table of ContentsIntroduction
Section One - Test
Chapter 1: Encourage Successful Failure
Chapter 2: Bet on Big Ideas
Chapter 3: Practice Dynamic Invention
Section Two - Build
Chapter 4: Always Apply Long-Term Thinking
Chapter 5: Be Obsessed with Your Customer
Chapter 6: Understand Your Flywheel
Section Three - Accelerate
Chapter 7: Make High-Velocity Decisions
Chapter 8: Make Complexity Simple
Chapter 9: Accelerate Time with Technology
Chapter 10: Create Owners
Section Four - Scale
Chapter 11: Maintain “Over the Top” High Standards
Chapter 12: Sustain an Innovative Culture
Chapter 13: Measure What Matters (And Question What’s Measured)
Chapter 14: Believe It’s Always Day 1