The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

by Steve Anderson, Karen Anderson


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An analysis of Amazon CEO Jeff Bezos' annual review letters to shareholders that show why, when, and how he takes risks and how that makes them successful.

Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But “risk taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.

For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful—fast!

Product Details

ISBN-13: 9781642793321
Publisher: Morgan James Publishing
Publication date: 09/17/2019
Pages: 262
Sales rank: 341,178
Product dimensions: 5.40(w) x 8.30(h) x 0.80(d)

About the Author

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what’s happening now and explains its implications for the future. He was invited to be one of the original 150 “thought leaders/influencers” on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee.

Karen Anderson, M.S. is an author, publisher, and direct response marketer whose fingerprints are all over New York Times, USA Today, and other bestselling books. For the past 30+ years, she’s helped entrepreneurs and businesses clarify and communicate their messages, grow their businesses, and increase their reach using the power of a book. She grew up as an “insurance brat” and spent weekends with her dad looking behind buildings and parking lots checking for potential risks.

Table of Contents


Section One - Test

Chapter 1: Encourage Successful Failure

Chapter 2: Bet on Big Ideas

Chapter 3: Practice Dynamic Invention

Section Two - Build

Chapter 4: Always Apply Long-Term Thinking

Chapter 5: Be Obsessed with Your Customer

Chapter 6: Understand Your Flywheel

Section Three - Accelerate

Chapter 7: Make High-Velocity Decisions

Chapter 8: Make Complexity Simple

Chapter 9: Accelerate Time with Technology

Chapter 10: Create Owners

Section Four - Scale

Chapter 11: Maintain “Over the Top” High Standards

Chapter 12: Sustain an Innovative Culture

Chapter 13: Measure What Matters (And Question What’s Measured)

Chapter 14: Believe It’s Always Day 1


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