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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

By Russell Glass, Sean Callahan
Hardcover
$30.00
By Russell Glass, Sean Callahan
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Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing pla...

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