The Big Vote: Gender, Consumer Culture, and the Politics of Exclusion, 1890s-1920s

Low voter turnout is a serious problem in American politics today, but it is not a new one. Its roots lay in the 1920s when, for the first time in nearly a century, a majority of eligible Americans did not bother to cast ballots in a presidential election. Stunned by this civic failure so soon after a world war to "make the world safe for democracy," reforming women and business men launched massive campaigns to "Get Out the Vote." By 1928, they had enlisted the enthusiastic support of more...