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The Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love, and Happiness

The Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love, and Happiness

3.2 5
by Noah St. John, John Assaraf (Foreword by)

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Did you know that asking a new kind of question can immediately change your life?
One morning in 1997, college student Noah St. John was in the shower when he


Did you know that asking a new kind of question can immediately change your life?
One morning in 1997, college student Noah St. John was in the shower when he asked himself a question that changed his life: “Why are we trying to change our lives saying statements we don't believe . . . when the human mind responds automatically to something even more powerful?”
That's when he invented the stunningly simple yet amazingly effective method he named Afformations—a method that's since helped tens of thousands of people around the world to attract more money, lose hundreds of pounds, find their soul mates, grow their business, and dramatically improve their lives.
THE BOOK OF AFFORMATIONS® isn’t just another book on abundance. It’s a proven step-by-step guidebook to living the life of your dreams. Inside this book, you’ll discover…

  • The 4 simple steps to reach your goals faster than you ever thought possible (page 35)
  • How an unhappy employee went from penniless to a six-figure income in less than 6 months using this method (page 94)
  • The 5-word phrase that will attract your desires to you while you’re not even paying attention (page 53)
  • The 10 words that will help you lose 10 pounds—and keep it off! (page 51)
  • How to quit smoking and overcome depression without drugs or therapy (page 154)
  • How to think like a millionaire in less than 5 minutes a day (page 197)

Following the same method, you’ll also learn…
  • What The Belief Gap is and why it’s keeping you stuck (page 10)
  • How a struggling insurance salesman increased his income by 560% in less than a year—and found the love of his life—using Noah’s system (page 26)
  • How to quit smoking and overcome depression without drugs or therapy (page 154)
  • What they told you about The Law of Attraction that’s just flat out wrong (page 20)
  • The 2 most effective questions of all time, and the 1 question you should never ask (page 152)
  • How to create instant superstar performance in yourself and everyone in your organization (page 203)
  • And that’s just the beginning…

Are you ready to join The Afformations Revolution?

Editorial Reviews

From the Publisher

“Noah’s methods can literally transform your life—and help you create the masterpiece you truly want and are capable of achieving.”
John Assaraf, Best-selling author of The Answer and founder of PraxisNow.com
“If you want to crack your own secret code of success, crack open Noah’s book.”
— Harvey B. Mackay, Swim with the Sharks Without Being Eaten Alive
“Noah St. John's work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”
— Stephen Covey, The 7 Habits of Highly Effective People®
“Noah St. John’s work is one of the most significant breakthroughs in the study of success in decades.”
Jack Canfield, co-author of the Chicken Soup for the Soul series
“Noah comes from his heart and shows you how to awaken to your own inner power—through the magic of a single question.”
Dr. Joe Vitale, author of The Attractor Factor
 “Noah has created a remarkable system that transcends positive thinking and other motivational techniques to help you achieve success. He gives you a step-by-step approach to help you create the life you want and deserve.”
John Gray, Ph.D., Men Are From Mars, Women Are From Venus
 “Noah is a brilliant guy who brings huge insight into this problem of embracing success that he quite accurately observes in people.”
Neale Donald Walsch, author of Conversations with God
“You’ll never achieve the success you desire until you take Noah’s advice to heart!”
T. Harv Eker, author of Secrets of The Millionaire Mind
“Noah St. John is a beacon that will make you more sure-footed on your life’s path.”
SARK, author of Juicy Living
 “Great leaders know how to lead by example. They also know how to create trust. Noah St. John gives you a simple, proven way to become a true leader, both in your family as well as your professional life.”
Stephen M. R. Covey, New York Times best-selling author of The Speed of Trust
“Noah will help you reach your dreams faster, easier, and with less effort than you ever imagined possible. He’s amazing!”
Marcia Wieder, CEO, Dream University and founder of AmazingDreamers.com
“Noah has solved the riddle of why so many people sabotage their success, even after they’ve spent thousands of dollars on self-help programs. He’s on the cutting edge of success and I highly recommend his work!”
Chris Howard, author ofTurning Passion into Profits
“Finally, someone gets to the bottom of why people keep themselves from the success they desire. Noah does an outstanding job of showing you how to overcome the problem once and for all!”
— Cheryl Richardson, co-author,You Can Create An Exceptional Life
“Noah’s methods can help anyone achieve their goals faster.”
— Roger Dawson, Secrets of Power Negotiating
“Using Noah’s methods, I tripled my income, renewed my personal relationships, and took my life to the next level of overall wealth . . . all in less than 12 months!”
Cari Murphy, Radio Host
“Noah, I can’t thank you enough for all you have done for me! In less than a month, I have become the person I only dreamed about becoming. I fixed my relationships, my money problems, and my career problems thanks to you.”
Mladen Milic, Zurich, Switzerland
“Thank you, Noah, for contributing to my business success. Starting from zero, I skyrocketed my business to over $100,000 in less than 4 months, and Afformations were an important part of that transformation.”
Georgina Sweeney, Entrepreneur
“I went from penniless to a six-figure income in six months thanks to Noah’s Afformations System.”
Susan Sherayko, Television Producer
“Noah St. John’s work is awesome and sooo very needed in this world right now!”
Marie Forleo, host of MarieTV
“Noah St. John has created a masterpiece with The Book of Afformations. I truly enjoyed this book and believe that I am already on a better path toward success as I implement the principles Noah has so eloquently shared in his book.” 
Nathan Osmond, Nashville Recording Artist
"If you are looking for a spark to light your inner flame, Afformations will IGNITE your passion within."
John Lee Dumas, EntrepreneurOnFire
"Noah's work with help you understand what is important in your life and give you a clear path on believing in and achieving your goals. The sooner you read The Book of Afformations, the sooner your true happiness will begin."
MaryEllen Tribby, CEO & Founder, WorkingMomsOnly.com

- From Anna Jedrziewski of Retailing Insight Magazine:

“Creator of Permission to Succeed® Noah St. John is the go-to guy for ‘Abundant Lifestyle’ strategies for many big corporations. In his newest edition of The Book of Afformations, he further elaborates on his ideas about why traditional affirmations and positive thinking don’t produce the results people expect.

“Readers will learn about the ‘Belief Gap’, the difference between empowering and disempowering questions, how to turn on the built-in automatic search function in their brains, how to combine empowering questions with their desires and appropriate action in order to achieve their goals, and how to stay motivated while working toward those goals. Part III, the bulk of the book, provides specific Afformations for ten major life categories (health, money, love, etc.).

“Written in the same upbeat, sometimes humorous, style that has made St. John such a popular keynote speaker, the book is highly motivating. Let your customers know that this is something new — neuroscience moves self-help up to a new level. The best news is that readers can start putting St. John’s ideas into practice after reading the first chapter.”
- From Cygnus Review:
“Yes, that really is the right spelling! This is positive thinking with a difference—and one that could radically change your life, although the method and the idea behind it are both amazingly simple. Afformations are empowering questions that immediately change your subconscious thought patterns from negative to positive by triggering the brain into search engine mode—and Noah explains why this method is the real key to using the Law of Attraction, and how it has already helped thousands of people to improve their lives. This very readable book contains simple instructions and encouraging real-life stories that demonstrate the incredible power we can access when we simply re-program our subconscious mind!

Product Details

Hay House, Inc.
Publication date:
Sales rank:
Product dimensions:
5.60(w) x 8.50(h) x 1.10(d)


Meet the Author

Noah St. John is famous for inventing Afformations® and creating high-impact, customized strategies for fast-growing companies and leading organizations around the world.
His sought-after advice is known as the “secret sauce” to creating instant superstar performance in high-growth businesses.
Noah’s engaging and down-to-earth speaking style always gets high marks from audiences. As the leading authority on how to eliminate limiting beliefs, Noah delivers speeches, seminars, and mastermind programs that have been called “mandatory for anyone who wants to succeed in business.”
He also appears frequently in the news worldwide, including CNN, ABC, NBC, CBS, Fox, National Public Radio, Parade, Woman’s Day, Los Angeles Business Journal, The Washington Post, Chicago Sun-Times, Selling Power, Forbes.com, and The Huffington Post.
Founder of the international coaching and training corporation SuccessClinic.com, Noah is known for producing innovative products and programs that have helped to improve tens of thousands of lives and businesses around the world.
Fun fact: Noah once won an all-expenses-paid trip to Hawaii on the game show Concentration, where he missed winning a new car by three seconds. (Note: He had not yet discovered Afformations.)
"Noah St. John's work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential."  
        — Stephen Covey, The 7 Habits of Highly Effective People
Get Noah’s FREE video series: Discover The Missing Piece to Abundant Health, Wealth and Happiness (All You Need Is 5 Minutes A Day) at www.NoahStJohn.com

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The Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love and Happiness 3.2 out of 5 based on 0 ratings. 5 reviews.
sswaz More than 1 year ago
This book is over the top necessary to really understanding how to get what you want. As a professional life coach I find that Noah St. John is right on the money when it comes to reinventing self and affirmations. His afformations are awesome. Now you just have to follow through with actions.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This stuff really works!!! I just closed a multi-million dollar deal after reading Noah's book and spending about $300 on his digital audio afformation products. I owe my great success to Noah! He is a genius. Buy this book!. Buy his audio programs. Buy everything Noah sells! If you want proof this stuff works check out Noah's net worth. He is a millionaire who attracted a much older, well off woman and married her within months. This stuff works!
Anonymous More than 1 year ago
Anonymous More than 1 year ago